In February 2020, artists Jacklina Jekova and Todor Georgiev opened their own design studio and store – Letter Collective in Sofia where they could practise their activity in calligraphy, lettering, font design, visual communication and brand identity. A month later, the development of their new business was affected by the pandemic.
Their mission is to spread the Bulgarian form of the Cyrillic alphabet (which differs from the Russian one) and strongly believe that handmade work, combined with the appropriate aesthetics, make a valuable product valuable.
The photographs show how the modern-minded designers Jacky and Todor explore letter forms through their unique approach, with respect to traditional techniques. Their boutique design solutions are in contrast with the comfort of mass consumer culture and aim to rid us of monotony.
The footage documents part of the handmade work done by the designers in March and April 2021.
Todor and Jacklina – sign painting in their studio
Production of volumetric written signs at Todor's workshop
Jacklina writing calligraphic texts at her home, experimenting with different techniques
Jacky is back in the studio to sign, stamp and frame her original works
The exhibition of calligraphy and volume written characters of Jacklina Jekova and Todor Georgiev is on display until April in Altruist Urban Coffee
PROJECT
Without an Audience (2021)
MAIN CHARACTERS
Mathea and Locky (Jacky's daughter and cat)
IDEA & PHOTOGRAPHY
Rosina Pencheva
PHOTO EDIT
Dobrin Kashavelov
GRAPHIC DESIGN
Kostadin Kokalanov
COMMUNICATIONS
Milena Dimitrova
PRODUCTION
PARTNERSHIP
CO-FUNDING
